Read-only, amounts and times. Not names, not baskets, not cards.
When a business owner approves a Numal connection, they're handing an unfamiliar company access to the record of everything their shop sold. That deserves a straight answer about what we take.
This isn't restraint we're exercising voluntarily on data we hold. The access scope we request from each provider doesn't include those fields, so there's no setting on our side that could turn them on.
Because the first question a nervous owner asks is whether their agency will see their customer list. The answer is no — not because you promised, but because the data doesn't exist in the product. That's a much easier sentence to say on a call.
The full detail is in the Privacy Policy, and the business owner can revoke access at any moment without going through you.
A script for the conversation every agency has been avoiding since the invention of the impressions chart.
Why Numal's attribution window is deliberately, uncomfortably short.
The least popular thing about Numal, and the reason the numbers mean anything.
The attribution section of the product page walks through one café's August, quiet posts included.
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