For people who film at work

You already makethe videos.Now get paid.

Numal pays you for the reels and shorts you make about your job — on your own page or the work account. Link up, post the way you always do, and the money arrives when the views do. No invoices, no asking your manager, no screenshots of your analytics.

Want to join See what you'd earn
Instagram Reels TikTok Numal takes 0% from you
Tracking @maria.kf · June
Your 1 July payout
$0.00
Latte art, 6am shiftReel · 12 Jun · 142,318 views
$142.31 Paid
The espresso machine brokeTikTok · 14 Jun · 61,004 views
$61.00 Paid
Making the new summer drinkReel · 17 Jun · 84,920 views
$84.92 Paid
Closing time, sped upTikTok · 21 Jun · 23,870 views
$23.87 Next run
Paid to ····4417 Standard ladder · Nassim Coffee
Already paying staff Coffee shops Restaurants Gyms Salons Shops Auto shops

The real question

So what would you
actually make?

You get a small amount for every post that tags your workplace — your video, your idea, no brief to follow — then a bonus every time it crosses a view milestone, whenever that happens. Pick the deal your workplace is on and put your own numbers in.

5
20,000
Just me

Nothing here is fixed — these are starting points you can put in front of your manager. Whatever you agree, you see the full ladder before you post anything.

What this video pays you, in total
$300
Under 2,000 views, only the posting reward pays Capped at 1M views per video
The video earns in total$60
Works out per 1,000 views$3.00
If you post 5 like it$300

Numal takes nothing out of this. The platform fee is paid by the business, so what you see here is what lands in your account.

How that compares Paid per 1,000 views, 2025–26 market rates
Instagram, on its ownNo per-view payment exists — the Reels bonus ended in 2023 $0.00
TikTok Creator RewardsOnly counts qualified views on videos over a minute $0.40 – $1.00
Editors paid to clip other people's videosTypical brand campaign rate $0.50 – $2.00
Numal, on the ladder you picked aboveYour own video, about your own workplace $3.00

When the money arrives

A video doesn't stop earning
the month you posted it.

There's no monthly wage here. You're paid a bonus for the ground a video gains, whenever it gains it — so one clip can pay you three times across three months, and never twice for the same views.

One video · three payouts Standard ladder, paid on the 1st of each month
15 Aug You post itNothing owed yet —
1 Sep 10,400 views by month endPosted $10 · 1K $5 · 10K $25 $40
1 Oct 51,200 views — it kept traveling50K $110 · the rungs below already paid +$110
1 Nov 118,000 views — still going100K $200 · nothing paid twice +$200
Earned by that one video so far$350

Each rung pays once, then stays paid. If this clip climbs again in March, March pays only the rungs it hasn't already cleared. Views you've been paid for never pay again, and a video is never finished.

Four steps, once

Set it up in a coffee break.
Then just post.

01

Get your code

Your manager invites you, or you send them a nudge. The code links your account to your workplace on Numal.

02

Link your account

Sign in with Instagram or TikTok — the platform's own login, so nobody ever sees your password.

03

Post like normal

Film your shift, tag the business, post it. On your page or the work account — Numal finds it either way. Nothing to upload twice.

04

Money lands

Payouts run on the 1st. Every rung your videos crossed that month lands in your bank — including old videos that climbed again.

Two accounts, one ledger

It counts whether it went out
on your page or theirs.

Numal connects the business account as well as yours. So the video you filmed that got posted on the company page isn't invisible any more — it's tracked, it's credited to you, and it pays the same ladder.

Your own account

You post it, you own it

The video lives on your page. The followers it brings you are yours, and so is the account when you move on.

  • You link the account yourself, once
  • Numal picks the video up when it matches what your workplace set
  • You can unlink any time, without asking anyone
Paid toYou
The work account

They post it, you still get paid

The business links its own page. When you're credited as the person who made the video, the same ladder pays out to you — even though the post isn't on your profile.

  • Your manager credits you, or you claim it and they confirm
  • You see the view count and what it earned as it climbs
  • Filmed it with someone? Credit them and it splits evenly
Paid toWhoever made it
÷

Made it together? It splits evenly. Credit up to six people on one video and every rung it clears divides equally between you — automatically, on payout day. No working out percentages, no one chasing anyone for their half, and everybody sees the same view count and the same ladder.

=

Same video on both pages counts once. If a clip goes out on your account and the company account, Numal groups them and pays on the combined view count — you never get paid twice, and you never get paid half.

Who's already doing it

Six videos. Six shifts.
Six very different months.

Every payout below is what the Standard ladder actually pays at that view count — including the one that earned fifteen dollars, because that's most videos and pretending otherwise would be a lie.

0:14
@maria.kfBarista · Nassim Coffee

Latte art at 6am, no customers, just me

"I filmed it on a dead shift. It paid more than the whole week did."

Reel · 1,240,000 views · capped at 1M$3,000
0:41
@deniz.buildsMechanic · Ravza Auto

Fixing a clutch nobody else would touch

"The lads thought I was daft filming at work. Not any more."

TikTok · 512,000 views$1,450
0:29
@leyla.fitTrainer · Grid Gym

Five deadlifts corrected in thirty seconds

"Two new members mentioned the video at signup. My manager noticed that."

Reel · 340,000 views$350
1:02
@sam.cutsStylist · Room 12

Grown-out box dye, four hours in one minute

"Color corrections always do numbers. Now they do numbers and money."

Reel · 68,000 views$150
0:22
@tomas.pours + @nia.bBartenders · The Lantern

Every drink we made on one Friday night

"We filmed it on the same shift, so it split down the middle. Fine by us."

TikTok · 22,400 views · split 2 ways$20 each
0:37
@arun.stocksShop floor · Halden Hardware

Restocking the paint aisle, oddly calming

"Nine thousand views. Cleared the 1K rung, missed 10K. Fifteen dollars for a video I'd have posted anyway."

TikTok · 9,100 views · under 10K$15
$48,210Paid to employees in the last 30 days
3,410Videos tracked across every workplace on Numal
1.2%Of posts get past 10,000 views — the ladder is built for that

Most videos look like the last two on this list, not the first. That's why the bottom rungs start at 1,000 views instead of ten thousand, and why the big ones are worth what they're worth — the rare hit has to carry the rest.

Your account

What your boss can see.
And what they can't.

Linking your account is the part worth being careful about, so here's the whole list. Your employer sees the same dashboard you do — nothing more.

Numal reads

  • ✓View counts on the videos you tagged for your workplace
  • ✓The caption and tags on those videos, to check they match what your workplace set
  • ✓Your handle and the date each video was posted
  • ✓Videos on the work account you've been credited for — the business links that page itself
  • ✓Your payout details, which only you and the payment provider can see

Numal never touches

  • ✕Your messages, comments or who you follow
  • ✕Anything you post that isn't tagged for work — personal posts stay invisible
  • ✕Your drafts, saved posts, or private account activity
  • ✕Your password. You sign in through the platform, not through us

The important part

It's your account. It stays your account.

You're not handing your page to your employer. You're getting paid for work it already does — and when the job ends, none of that follows you out the door.

  • 01Leave the job and you keep the account, the followers and every payout already made.
  • 02Unlink whenever you want, from your settings, without asking anyone.
  • 03You choose which videos count. Posting is never required.
  • 04A video under the first threshold just earns nothing. There's no penalty, ever.

They're not signed up?

Ask whoever writes the schedule.

Numal only pays out once your workplace is set up on the platform. Pick your job and we'll write the message — you send it.

Message to your manager ·

Copied

Questions

Things people ask first.

No. Nothing is required and nothing is scheduled for you. You post when you feel like it, and you pick which ones count. Skipping a month costs you nothing.

Yes, as long as you're credited as the person who made it. The business links its own account to Numal, your manager credits you on the post — or you claim it and they confirm — and the same ladder pays out to you. You'll also see the view count and what it's earned, which you normally never get to see on a company page.

Under 1,000 views it earns just the posting reward, and there's no penalty, no clawback and nothing you owe anyone. It also isn't over — old videos sometimes find an audience months later, and if one does, it starts climbing the rungs from wherever it got to.

Everyone credited on the video, in equal shares. If a clip earns $280 and three of you made it, that's $93.33 each — Numal works it out and pays all three separately, so nobody has to collect from anyone. Up to six people can be credited on one video, and each of you sees the same view count and the same ladder in your own account.

No. They set what makes a video count — tag the business, film on site, that sort of thing — but what you actually make is yours. Nobody hands you a script or a shot list, and they can't post from your account, edit your video, or make you take something down. If a post doesn't meet the rules, it simply doesn't earn.

Payouts run once a month, on the 1st, covering every rung your videos crossed during the month before. There's no monthly wage — you're paid a bonus for the ground a video gained. A clip you posted in August that only reaches 50,000 views in November gets you the 50K bonus in December, and the rungs it already passed aren't paid again. You can watch it all climb in your ledger before payday.

Probably, and it depends on where you live and how your workplace sets it up — some route payouts through payroll, others treat them as separate content payments. Numal keeps a full record of everything you earned and when, so you can hand it to whoever does your taxes. We can't tell you what to file.

Flag it in the app. Numal groups re-uploads to the original poster, so a copy on someone else's page doesn't earn them your money. If the views are already counted somewhere wrong, support moves them.

Numal

Your next video is worth something. Go get it.

Check whether your workplace is already paying. If they're not, send your manager the message and be the reason your whole team gets paid.

Want to join Nudge my manager