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Notes on proving it.

Written from inside an agency rather than from a growth team: how the attribution works, what it refuses to claim, and what to say to a client when the month was bad.

BASELINE +62%+41% MONTUEWED THUFRISAT SUNMONTUE BASELINE Day 14 of 14 First report unlocks tomorrow
Method

Why we make you wait two weeks

The least popular thing about Numal, and the reason the numbers mean anything.

Learn more → Sep 2, 2026
AUGUST Posts published 14 Matched to sales 3 Returned nothing 11 Figures from Square, settled only
Reporting

Show the posts that returned nothing

Eleven of fourteen posts made no measurable difference. Put that in the report.

Learn more →Aug 18, 2026
3:42pm $14.20 3:47pm $6.80 3:51pm $22.00 KEPTNEVER READ
Under the hood

What we ask the POS for, and what we refuse

Read-only, amounts and times. Not names, not baskets, not cards.

Learn more →Jul 29, 2026
JULY $3,410 4 of 13 posts matched AUGUST $980 1 of 14 posts matched
Reporting

What to say on the call when the month was bad

A script for the conversation every agency has been avoiding since the invention of the impressions chart.

Learn more →Jul 11, 2026
12pm4pm8pm12am 4 HOURS POST
Method

Four hours, not thirty days

Why Numal's attribution window is deliberately, uncomfortably short.

Learn more →Jun 24, 2026

The method is on the product page

If you'd rather see it working than read about it, the attribution section walks through a real month.

See the method → Get early access