For owners and operators
Part-time social management costs most small businesses $1,000–$2,500 a month, paid whether or not anything lands. Numal pays your own staff a bonus when a video actually travels — no retainer, nobody on payroll, and a hard cap you set.
$1,750 is the midpoint of the $1,000–$2,500 small businesses typically pay for part-time social management. The Numal column is nine staff posting on shift, most videos never leaving the bottom rung. It assumes staff videos average 12,000 views against 3,500 for a brand account — a 3.4× gap, in line with published organic-reach differences between small personal accounts and brand pages, but the least certain figure here.
Sound familiar
Most businesses land on the same four problems, in the same order. None of them are anyone's fault — they're built into how the arrangement works.
"I'm paying a salary every month whether it works or not."
Part-time social management runs most small businesses $1,000–$2,500 a month, and a junior hire costs about 1.3× their wage once payroll taxes and benefits land. It costs the same in a quiet February as in a month where something took off. You're buying hours, not results, and the risk of a flat month sits entirely with you.
On Numal a video that goes nowhere costs you the posting reward. The big money only leaves your balance when a video passes a number you agreed to in advance.
"They show up with a tripod in the middle of the lunch rush."
Someone from outside the floor can't read the room. They arrive when it suits their schedule, need people to stop and repeat things, and the shift takes the hit.
On Numal nobody visits. Your team films in the gaps they already know about, because they're the ones working the shift.
"The staff stopped bothering after the third video."
The first one is fun, the second is a favor, the third is unpaid work. Nothing arrives for them at the other end, so enthusiasm runs out exactly when consistency starts to matter — and a typical paid package only ships four to fifteen videos a month anyway.
On Numal every post earns something and a hit earns properly. The reason to keep going is in their account, not in a reminder from you.
"Now the manager complains the team won't film."
You end up mediating. The person you hired to make content can't make it without people who have no reason to help, and you're paying for the standoff.
On Numal there's nothing to mediate. The team is paid directly for what they post, so cooperation isn't a favor anyone has to ask for.
"Nobody can tell me what any of it actually did."
Screenshots of good weeks, silence on bad ones. It's an old complaint — surveys a decade ago already found around 60% of small business owners seeing no return from social — and selective, after-the-fact reporting is why it persists.
On Numal every post sits in one ledger with live view counts and what it has cost you, updated whether the news is good or not.
"When they left, the whole thing stopped."
The account, the audience and sometimes the login walk out with the hire — businesses locked out of their own pages by a departed admin is a documented pattern, not a rare accident. Small agencies lose about a third of their clients a year, so the restart cycle is the norm.
On Numal the content lives across your team's own pages. One person leaving is one contributor fewer, not the end of the program.
What small businesses typically pay per month for part-time social media management.
Converging agency and freelancer pricing guides, 2025–26. Provider-published ranges.What a part-time hire actually costs once payroll taxes and benefits are added to the wage.
US Bureau of Labor Statistics, Employer Costs for Employee Compensation, Sept 2025.Of clients small marketing agencies lose every year. 43% of that churn lands in the first 90 days.
Focus Digital agency churn analysis, 2026; GigRadar. Agency-authored.Of a brand account's TikTok views now come from people who don't follow it. Reach is earned per video, not bought with followers.
Emplifi Social Media Benchmarks 2026, 200,000+ profiles.Figures above are industry benchmarks, not promises about your business. Cost ranges are US national and come largely from providers' own pricing pages; wage-related costs run higher in major metros.
What changes
The same money, pointed at the outcome instead of the process — and handed to the people who were already filming at work anyway.
Setting it up
Link your company profile and a payment method. We verify the business is yours before anything goes live.
Choose what a post is worth and what each view milestone pays. Set a monthly ceiling you're comfortable with.
Staff link their own accounts. Nobody is required to post, and nobody needs training to start.
One run each month covering every milestone your team's videos crossed. Old videos that climbed again are included.
Both accounts
Numal connects your business account alongside your staff's. Whatever goes out on the company page is tracked with the same verification and the same ladder — you're not choosing between the two, you're measuring both in one ledger.
Connect the company account once and every reel and short on it is tracked the same way — real views, held if the curve looks wrong, sitting in the same ledger as everything else.
Small personal accounts consistently out-reach brand pages, and on TikTok over 70% of a brand account's views now come from non-followers anyway. Your team's pages are the cheaper distribution — the brand page is the one you control.
The same clip on both pages counts once. If a video goes out on your brand account and an employee's page, Numal groups them and pays on the combined view count. You get the full reach in your reporting and you're never billed twice for one video.
What it costs
Most videos never leave the bottom rung, so the realistic number and the worst case are far apart. Both are shown, and the cap is yours to set.
Cap set at $2,000 — you will not be billed above it.
A month where nothing travels costs you $360: the posting reward and nothing else.
Against the alternatives
| Manager on payroll | Agency retainer | Numal | |
|---|---|---|---|
| What you buy | Someone's hours | A deliverable count | Views that happened |
| Cost of a dead month | $1,000–$2,500 | Full retainer | Posting reward only |
| Who films | One outsider | A crew, on visit days | Your whole team, on shift |
| Disruption to service | Whenever they're in | Scheduled shoot days | None |
| If they leave | Program stops | Program stops | One contributor fewer |
| Where content lives | Brand page only | Brand page only | Your brand page and staff pages |
| Spend ceiling | Fixed, always paid | Fixed, always paid | Cap you set, only spent on results |
| Notice to stop | Statutory | Usually a 3–6 month minimum | None |
Before a penny moves
Four checks run on every post automatically. Anything that fails is held for your review rather than paid.
Staff connect through the platform's own login, so a handle can't be borrowed, faked or shared with someone outside the business.
Tags, location and captions are matched against your campaign rules. A post that doesn't mention the business doesn't count toward anything.
Bought traffic and view-farm spikes are stripped out before a milestone is credited. An unusual curve is held for review, and a held video costs you nothing until you release it.
A video that reaches 50,000 views over three months is paid for 50,000 views once. The same clip on two platforms is grouped, not billed twice.
Plans
The subscription covers tracking, verification and payments. The money that reaches your team is a separate balance you top up and cap — and no plan ever limits how many staff can take part.
One location. Unlimited staff.
Cheapest under $1,633 a month in payouts
Any number of locations. Unlimited staff.
Cheaper than free above $1,633 a month in payouts
Any number of locations. Unlimited staff.
Cheaper than Floor above $5,000 a month in payouts
Every plan includes every member of staff — we don't charge you for inviting more people, because more people posting is the whole point. The tiers differ on the payout fee and the controls, so the right one is simply whichever costs you least at your volume.
Questions
You can't be billed above your monthly cap, and each video has its own ceiling too — the ladder stops paying past a million views. Set the cap at a number you'd be relaxed about in your worst month and it's simply never exceeded. If a campaign hits the cap, tracking continues and payouts resume next month rather than overdrawing you.
You set the rules a video must meet to count — tag the business, film on site, stay in uniform, whatever fits. What you can't do is write it for them, and that's deliberate: staff content works precisely because it doesn't look commissioned. You can also exclude a post from a campaign, though you can't require anyone to delete something from their own page.
That depends on your jurisdiction and how your team is engaged, so we don't guess. Payments are recorded as separate content payouts with full documentation, and on Premium they can be routed through payroll or issued as contractor payments. Some large employers deliberately route this kind of payment through a platform's own revenue share rather than payroll. Take advice before you launch — it may change how you set the program up.
Then you've spent nothing, which is the honest answer. There's no minimum and no retainer, so an inactive month costs the subscription and nothing more. In practice the first payout is what changes behavior — people who see a colleague get paid for a video tend to try one.
For strategy, paid media and your brand account, quite possibly. What this replaces is the part of the job that was chasing staff for clips and producing volume on a schedule. Several businesses run both, with the manager setting the campaign direction and the floor supplying the content.
Exclude it from the campaign and it earns nothing beyond the posting reward. Because it's on their personal page you can't compel a takedown, which is worth knowing before you start — the same independence that makes the content credible means you're setting rules rather than approving drafts. Most businesses handle this with a short list of what won't count.
Numal for business
Nothing to cancel and nobody to onboard. If a month goes quiet, it costs you almost nothing — which is the whole point.
No contract and nothing to cancel. We'll verify the business, then you set a cap and invite your team.
We'll only use this to set the account up and tell you what it would cost. No sales sequence.
We'll verify Nassim Coffee and send your setup link.
Prefer to talk it through first? Reply to the email and we'll book fifteen minutes.